by Tom Harolds | About.me
Social media marketing might appear like the best place to truly get your word out for little to no budget or effort, but that isn't true. Being present isn't enough, but you will find ways to make sure you're getting facing the best audience and connecting.
1. Positiong Your Expertise
Use social media marketing as a means to position yourself as a thought leader. Create value in your experience and trust in your knowledge.
Some ways to get this done are:
2. Objectives & Goals
Before you begin searching for leads, be sure your social media marketing strategy is clearly defined.
Have you been on the best platforms?
How does your audience engage?
Is it possible to maintain and follow-up?
Defining your KPIs and tracking performance will create actionable insights to make sure your lead generation is really a succes.
3. Develop a Positive Experience
After you have defined how this new strategy will align with your business objectives, you can create a streamlined journey for every single lead that is generated. For instance, if you create a custom tab on Facebook that includes a contact number ensure there is a fall back when call volume is high or representatives are unavailable. Or tweet a landing page that's customized for this audiene.
They're great opportunities to create incentives for contact information. Providing a price add as a swap for someone's current email address will create the same exchange, not forgetting a qualified lead.
4. Leverage Social Media Marketing
Social media marketing is really a pay to play enviroment. Ensuring eyes in your message will mean buying advertisements. After you have identified your audience and understand which platforms they choose explore ad opportunities.
Be sure to target and optimize all placements. Keep your ad messaging and imagery relevant, insightful while getting people intrguiged and most importantly, a phone to action.
5. Make It Personal
Finally... don't hesitate to bring it an action further. Message someone directly or engage using them on social media. Here is the space for real-time interaction.
Social media marketing might appear like the best place to truly get your word out for little to no budget or effort, but that isn't true. Being present isn't enough, but you will find ways to make sure you're getting facing the best audience and connecting.
1. Positiong Your Expertise
Use social media marketing as a means to position yourself as a thought leader. Create value in your experience and trust in your knowledge.
Some ways to get this done are:
- Develop a blog
- Share industry articles
- Create white papers
2. Objectives & Goals
Before you begin searching for leads, be sure your social media marketing strategy is clearly defined.
Have you been on the best platforms?
How does your audience engage?
Is it possible to maintain and follow-up?
Defining your KPIs and tracking performance will create actionable insights to make sure your lead generation is really a succes.
3. Develop a Positive Experience
After you have defined how this new strategy will align with your business objectives, you can create a streamlined journey for every single lead that is generated. For instance, if you create a custom tab on Facebook that includes a contact number ensure there is a fall back when call volume is high or representatives are unavailable. Or tweet a landing page that's customized for this audiene.
They're great opportunities to create incentives for contact information. Providing a price add as a swap for someone's current email address will create the same exchange, not forgetting a qualified lead.
4. Leverage Social Media Marketing
Social media marketing is really a pay to play enviroment. Ensuring eyes in your message will mean buying advertisements. After you have identified your audience and understand which platforms they choose explore ad opportunities.
Be sure to target and optimize all placements. Keep your ad messaging and imagery relevant, insightful while getting people intrguiged and most importantly, a phone to action.
5. Make It Personal
Finally... don't hesitate to bring it an action further. Message someone directly or engage using them on social media. Here is the space for real-time interaction.